Fighting piracy, according to Iyanya, Davido, KC, others



IN the face of the unchecked scourge of piracy, Nigerian artistes are now smiling to the banks and getting the deserved royalties for their creative abilities from the MTN Callertunez service as they now use the platform to monetise their songs.

This, according to findings, is because the MTN Callertunez service has grown to become one of the safest and largest distribution platforms for music content in Nigeria, having over 17 million subscribers patronising the service. This number holds a yet unbeaten record in the telecommunications industry.

Many Nigerian artistes now see the MTN Callertunez service, which was launched in 2008, as one of the inimitable ways to monetise their creative content and offer solutions to the distribution problems, facing the Nigerian music industry. Besides, it’s impossible for the service to be duplicated or pirated. With its wide outreach to millions of subscribers, the service has a library of over 12, 000 Callertunez. This library warehouses Callertunez, of various artistes, including those of Nigeria’s leading artistes like Iyanya, Davido, Kcee, Tiwa Savage, Wizkid, Chidinma.

Iyanya’s hit track, Kukere, which was released on December 11, 2011, was the first to cross three million downloads on any mobile telecommunications network in Nigeria, thus making the MTN Project Fame maiden edition winner to continually smile to the bank. Worthy of note, Kate Henshaw’s song, Treasure, is the most downloaded tune on the MTN Callertunez service.

Talk-of-the-moment song, Skelewu, by Davido, has become the tune of many MTN Callertunez subscribers, with over a million downloads. The song, which is making waves, is also using the MTN Callertunez service to create popularity. This week, the tune is occupying sixth position on the MTN Callertunez Weekly Top 10. Following the Skelewu king, Davido, is the Limpopo master, KCee. Kcee’s song, Limpopo, has also become an anthem to many Callertunez subscribers.

Other songs making it big on the MTN Callertunez are: Tiwa Savage’s Eminado, Wizkid’s Jaye Jaye, Jaywon’s Odun Yi and the legendary Fela’s Water No Get Enemy, among others.

Apart from Nigerian artistes making it big through the platform, subscribers are also smiling as MTN Nigeria has started rewarding them with expensive smartphones and other exciting gifts. To further excite and make it easier for customers to discover their favourite songs on MTN Callertunez, the Chief Marketing Officer, MTN, Larry Annetts, has stated that a Facebook app and a smartphone app for the service will both be launched before the end of the year.


Source: The Nation.

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