Why Unity Bank dumped Ice Prince


For sounding expensive, Ice Prince recently missed being crowned as the brand ambassador of   Unity Bank,  a leading  bank in the northern part of the country.

The bank decided to sign the Fire of Zamani crooner as its ambassador because of his rising hip-hop brand and mainstream appeal.

Things fell apart when Iceprince asked for a sign on fee of N300m which didn’t     go down well with the stakeholders of the bank. A source however revealed that the bank is now speaking with Kogi born   Nollywood darling Joseph Benjamin who has the   Northern background they will gladly tap into.

Source: Vanguard.

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