Independent hip hop artist Young Stunna is about to put out a new video to his banging single “Celebration“.
Young Stunna’s “Celebration” song has received resounding welcome from his fans who have enjoyed the song since it was released and he intends to follow it up with the video, shot and directed by Denniz Gbedula.
We have the behind the scenes images of how the shoot went , it appears it was full of fun on set of the video.
Rather than shooting a standard music video for two or three singles, Young Stunna is going big to promote this release. He teamed up with a production team called Picturesque Entertainment to create “Celebration,” a 4-minute music video meant to be a visual expression of his achievements, with guest appearances from almost every notable section of the creative industry in Port Harcourt.
Even more impressive: they shot the whole thing in just seven hours on a shoestring budget.
How? We asked them.
An interview with Young Stunna and director Denniz Gbedula (of Picturesque Entertainment) on the making of an flawless independent hip hop video.
What’s the concept behind this music video?
DG: The concept was to make a visual version of the song to stand all on its own. Celebration has a very cinematic feel to it along with a lot of personality due to my circle of friends who all participated in both the album and film.
YS: For myself it was really just wanting to turn something which is very normal on paper into something truly unique and attention grabbing.
How did you coordinate to get all the featured acts involved?
YS: I coordinated it by arranging for everyone that could make the shoot to be there.
DG: That was all my man Young Stunna.
What was pre-production like for this video?
YS: There was none really. We showed up to a friend of mine’s house and she allowed us to just hang out and shoot. It literally was only a seven hour shoot, all shot on one day. Denniz knows what he wants so he don’t waste any time.
YS: For me, pre-production was an anxiety-fueled nightmare. With that many scenes I had to make sure I wasn’t forgetting anything at all. Planning out the shots is one thing but then also making sure we had every little prop needed was a whole other story. There were definitely many nights leading up to the shoot where I would wake up out of a dead sleep to jot down notes to self about props, shots, and equipment.
What did you budget, and what did you ultimately spend?
DG: It cost us N1,189,000 and a few favors here and there to make the picture.
YS: Actually it was N1,200,000! That’s if those favors were paid for. Some of them were by the sponsors though.
How scripted was the story? Any improve happening with the performances, acting, extras, props, and such?
YS: I came up with a few ideas for some of the scenes, sent them over to Denniz where he put his thoughts in and after that we were pretty much set to go. There was some improve for sure though.
DG: Yeah, I mean it definitely was scripted out but everyone onset all brought a little something that wasn’t planned. It was very collaborative in the best way possible.
From all indications, There’ll be a variety of videography and editing techniques used throughout the video: slow motion, shaky handheld shots, projections, stuttering (or whatever you’d call that smoke effect). Were you consciously trying to keep things changing in that way to make the video interesting and dynamic the whole way through? Or were you discovering the right technique for each scene as you went along? Or a bit of both?
YS: I feel like that’s a better question for Denniz, but I know we definitely had to keep changing as it went along, because in this day and age do you know how hard it is to keep someone’s attention for one minute, much less four? Haha.
DG: It was 100% conscious. I feel like I have to ditto what Stunna said — it’s EXTREMELY hard to keep someone’s attention nowadays. If the cinematography wasn’t keeping it visually interesting then people would probably just open a new tab to scroll though Facebook or something while only listening, which defeats the whole purpose of Celebration.
What was the biggest challenge with this video?
YS: Biggest challenge with this video was trying to make sure we didn’t all get too drunk in the making. It was truly a party.
DG: The number of shots in the limited time we had.
What do you want the viewer to have experienced by the end of the video?
YS: I just want the viewer to be able to put it on like they would a record, or a CD, or a cassette, and just be able to let it run all the way and enjoy it whether they’re watching or not.
DG: I would hope it provokes an appreciation for everything that goes into the making of a video. More importantly though, just four minutes of enjoyment honestly.
Do you have a “strategy” for this video, in terms of promotion?
YS: My strategy is just that it will resonate with people and eventually spread like wildfire. It’s not everyday you see something like Celebration spring up from this city.