It feels so good to find artists who know exactly who they are. King Dazzle has an infectious whimsical quirkiness that can’t be created in a lab or by any label. He sounds and looks as if Biggie Smalls stepped into the future after listening to the entire discography of Jay-Z and J-Cole. 
The effortlessly cool convener of the SnapRap movement draws on hiphop culture, repetition and well-used deadpan delivery to create a completely unique listening experience on his own version of DJ Khalid‘s “God Did” featuring Rick Ross, Lil Wayne, Jay-Z, John Legend, Fridayy.
King Dazzle delivers these provocative, snarky lines on the sick beat with an unbothered tone that makes them just that much more bewitching. It feels like King Dazzle is more focused than ever—the production is polished, his delivery is confident, the mix is high quality.
Based on everything we’ve heard and seen from King Dazzle so far, he’s going to be a force, and mostly likely a divisive one. But at the end of the day, he doesn’t seem too focused on anything beyond making what he wants to make. Holding the South’s legacy in one hand and the future of hip-hop in the other, King Dazzle is an artist who deserves to be on everyone’s radar this year. With his lined-up discography, and an almost unstoppable momentum pushing him into the hip-hop stratosphere, it’s only a matter of time until he becomes one of the genre’s next big stars.
Watch him.
